People walking inside a modern airport terminal with a large digital billboard displaying the message 'Run your way.' from New Balance
Text image reading 'New Balance' in large, stylized black letters on a white curved background

Tijdens de Rotterdam Marathon brachten we de volledige merkbeleving van New Balance in beeld. Van de energie op het parcours tot de branding langs de route – we legden vast hoe New Balance als sportmerk zichtbaar en voelbaar was tijdens het event.

Cityscape with modern high-rise buildings, a large electronic billboard displaying a person running, and a curved bike lane with cyclists in motion.
A cityscape with tall modern buildings, a river, and a moving runner in the foreground. A digital billboard displays a person running with the text 'Run your way.'
Cityscape with tall buildings, a large billboard showing a person running with the text 'Run your way' and the New Balance logo, a paved pedestrian and bike path, and blurred cyclists passing underneath a bridge.
A person in a pink jacket and black pants running along a waterfront in an urban area with tall buildings, trees, and boats docked in the water.
Digital advertisement on a street billboard displaying the message 'Run your way.' People walk past in front of a modern glass building, with a bicycle parked nearby and some greenery in planters.
People walking inside an airport terminal with a large digital screen displaying an ad that says, 'Run your way,' featuring a man with tattoos on his arms.